
Core Viewpoint - Phoenix New Media Limited reported its unaudited financial results for the fourth quarter and full year of 2024, showing mixed performance in revenue streams and a net loss for the quarter [1]. Group 1: Financial Performance - In Q4 2024, total revenue was RMB 218.1 million (approximately $29.9 million), representing a year-on-year increase of 3.0% [1]. - Advertising net revenue for Q4 was RMB 189 million (approximately $25.9 million), showing a decline of 4.1% year-on-year [1]. - Paid service revenue reached RMB 29.1 million (approximately $4 million), marking a significant year-on-year increase of 96.6%, primarily driven by growth in digital reading services [1]. - The company reported a net loss of RMB 3.6 million (approximately $500,000) for Q4 2024 [1]. - Non-GAAP net income was RMB 8.1 million (approximately $1.1 million) [1]. - For the full year 2024, total revenue was RMB 703.7 million (approximately $96.4 million), reflecting a year-on-year growth of 1.7% [1]. - Advertising net revenue for the full year was RMB 630.6 million (approximately $86.4 million), with a year-on-year increase of 1.8% [1]. Group 2: Future Projections - The company expects total revenue for Q1 2025 to be between RMB 147.1 million and RMB 162.1 million [3]. - Advertising net revenue for Q1 2025 is projected to be between RMB 112.1 million and RMB 122.1 million [3]. - Paid service revenue for Q1 2025 is anticipated to be between RMB 35 million and RMB 40 million [3].