Whitestone REIT to Open The Picklr Cave Creek at Terravita Marketplace in North Scottsdale, Arizona

Core Insights - Whitestone REIT has signed a lease with The Picklr to open a 20,909-square-foot indoor pickleball facility at Terravita Marketplace in Scottsdale, Arizona, enhancing the active lifestyle of the local community [1][3] - The Picklr, founded in 2021, has rapidly expanded to over 500 locations, becoming the fastest-growing indoor pickleball franchise in North America [2] - The new facility will feature eight premium courts and is expected to open in the second half of 2025, catering to the high demand for pickleball in the Greater Phoenix area [3][4] Company Overview - Whitestone REIT focuses on community-centered open-air shopping centers in Texas and Arizona, aiming to enhance shareholder value and community engagement through strategic leasing [3][6] - The company emphasizes a tenant mix that includes service-oriented businesses, contributing to the overall success of its retail centers [7] Market Context - The popularity of pickleball is surging in Greater Phoenix, driven by health-conscious families and individuals, highlighting a supply-demand gap in available courts [4] - The location of Terravita Marketplace is strategically positioned near affluent communities, with an average household income exceeding $200,000 within a 15-minute drive [4]