Core Insights - Amerant Bank has appointed Bam Adebayo, a three-time NBA All-Star, as its new brand ambassador, enhancing its commitment to the South Florida community and sports culture [1][3] Marketing Initiatives - Adebayo will participate in various marketing campaigns, including social media promotions and exclusive events such as meet-and-greets at the Miami Heat's arena [2] - He will also feature in commercials and promotional content aimed at engaging basketball fans in South Florida [2] Community Engagement - The partnership reflects Amerant Bank's dedication to building meaningful relationships within the community, aligning with Adebayo's values of work ethic and excellence [3] - Adebayo expressed enthusiasm for collaborating with Amerant to positively impact the community that has supported him throughout his career [4] Sports Partnerships - Adebayo joins a roster of other athletes associated with Amerant, including NFL running back Raheem Mostert and NHL player Matthew Tkachuk [3] - Amerant Bank has established partnerships with various local sports teams, including naming rights to the Amerant Bank Arena, home of the Florida Panthers [3]
AMERANT BANK WELCOMES MIAMI HEAT STAR BAM ADEBAYO AS NEWEST BRAND AMBASSADOR