Premion Selects Compliant to Improve Programmatic Media Curation Using Advanced Data Integrity Tools

Core Insights - Premion has integrated Compliant's advanced data integrity signals into its Octillion demand-side platform (DSP), responding to the growing demand for data quality in advertising [1][2] - Compliant is recognized as the first company to provide independent verification of supply-side data standards globally, enhancing the quality of inventory available to advertisers [2][3] - The partnership aims to set a new standard for transparency and quality in digital advertising, with a focus on responsible targeting and improved campaign outcomes [3][4] Company Overview - Premion, launched in 2016 by TEGNA Inc., is a leading CTV/OTT advertising platform catering to regional and local advertisers, with a strong emphasis on transparency and brand safety [5] - The company has received multiple awards for its advertising solutions, including the Advanced Advertising Innovation Award for Best Use of Data in 2023 [5] - Compliant specializes in data integrity signals for digital advertising, providing actionable insights and benchmarks to enhance media quality and campaign effectiveness [6] Industry Trends - The digital advertising industry is transitioning from a focus on cheap reach and click-through rates (CTRs) to prioritizing data integrity and quality media [4] - The integration of Compliant's signals into the Octillion DSP is expected to elevate standards across the media value chain, making data integrity a critical metric alongside viewability and brand safety [4]