Omnicom Named a Leader in Marketing Creative and Content Services by Independent Research Firm

Core Insights - Omnicom has been recognized as a Leader in "The Forrester Wave™: Marketing Creative and Content Services, Q1 2025" by Forrester Research, achieving high scores in multiple evaluation criteria [1][2] - Omnicom Precision Marketing Group (OPMG) received the highest scores in seven criteria, while Omnicom Advertising Group (OAG) scored highest in four criteria [1][2] Omnicom Precision Marketing Group (OPMG) - OPMG was named a Leader and tied for the highest score in the Strategy category among all participating companies [2] - It achieved the highest scores in creative and content production, creative commerce, influencer marketing, partner ecosystem, performance creative, pricing flexibility and transparency, and talent strategy [2] - The evaluation suggests that enterprise brands needing to scale data-driven creativity should consider OPMG [2] Omnicom Advertising Group (OAG) - OAG, launched on January 1, 2025, was recognized as a Strong Performer with the second-highest score in the Current Offering category [2] - It received the highest scores in brand strategy, creative and content development, global delivery strategy, and performance creative [2] - The evaluation indicates that global enterprise brands seeking creative excellence should consider OAG [2] Company Commitment and Recognition - Omnicom's Chairman and CEO, John Wren, emphasized the company's commitment to driving meaningful outcomes for clients and its focus on innovation and collaboration [2] - Omnicom has also been named a Leader in previous Forrester evaluations for Media Management Services and Commerce Services, showcasing its capabilities across creative, media, and commerce [2] Company Overview - Omnicom is a leading provider of data-inspired, creative marketing and sales solutions, serving over 5,000 clients in more than 70 countries [4] - The company offers a wide range of services including advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, and healthcare marketing [4]