Core Viewpoint - Southwest Airlines Co. (LUV) shares rose 8.34% to 30.53onMarch11,2025,drivenbystrategicgrowthplansandasharebuybackannouncement,despiteweakerdemandforecastsforQ12025[1]Group1:Q1Outlook−LUV′sfirst−quartercapacity(availableseatmiles)isexpectedtodeclineby22.35 and 2.45,adecreasefromthepreviousrangeof2.50 to 2.60,whichshouldpositivelyimpactthebottomline[4]−Consolidatedunitcost(CASM),excludingfuel,isexpectedtoriseby645 million for the first quarter [6] Group 2: Strategic Growth Plans - LUV has completed 1billioninsharerepurchasesfroma2.5 billion program and plans to finish the remaining 1.5billionbyJuly2025[7]−Thecompanyisfocusingonrevenuemanagementactions,includingnetworkoptimizationandmarketingevolution,withinitiativeslikeassignedseatingandpartnershipswithChaseandIcelandair[8]−AnupdatedbagfeepolicywilltakeeffectonMay28,2025,maintainingfreecheckedbagsforcertainmemberswhileintroducingfeesforothers[9]−LUVaimstodoubleits2027costreductiontargettoexceed1 billion and will discontinue its fuel hedging program [10] - The CEO expressed optimism about meeting customer needs and returning to expected profitability levels [11] Group 3: Industry Context - Other airlines, including Delta Air Lines, American Airlines, and JetBlue Airways, have also revised their Q1 2025 guidance, citing economic uncertainties and reduced travel demand [12] - Delta has lowered its adjusted EPS guidance to 30-50 cents from 70 cents-$1, with total revenue growth expectations also reduced [13][14] - American Airlines now anticipates a loss per share of 60-80 cents, down from a prior expected loss of 20-40 cents, with total revenues expected to be flat year-over-year [16] - JetBlue expects a capacity decline of 4-5% and mixed RASM forecasts, reflecting broader industry challenges [19][20]