Workflow
She took down Intel. Now AMD's CEO has a new miracle to perform.
Business Insiderยท2025-03-13 09:00

Core Insights - AMD CEO Lisa Su actively responded to criticism regarding the company's AI chips, demonstrating a commitment to improvement and competition against Nvidia [1][3][10] - AMD's performance in 2024 showed significant growth, with a 14% year-over-year revenue increase and a 22% rise in gross profits, yet the stock price declined post-results [4][34] - The competitive landscape is heavily influenced by Nvidia's dominance, holding an estimated 90% market share, which poses a significant challenge for AMD [5][31] Company Performance - AMD's revenue for the entire 2024 fiscal year was reported at $12.6 billion in the data center segment, contrasting sharply with Nvidia's $115.2 billion in the same area [31] - AMD's market capitalization has surged to approximately $160 billion from $2 billion since Su took over in 2014, indicating substantial growth under her leadership [18][4] Competitive Strategy - Su is focusing on enhancing AMD's software capabilities to better compete with Nvidia's established CUDA software, which is seen as a critical factor for success in the AI space [6][30] - AMD's strategy includes leaning into open-source software and improving support for large language model training and inference customers [6][31] Leadership and Management Style - Su is recognized for her thoughtful and engaged leadership style, which includes actively listening to both partners and critics, a trait that has contributed to her success [8][28] - The company has undergone significant changes under Su's leadership, including a focus on long-term strategies and customer relationships, which have garnered trust from major tech executives [16][28] Market Challenges - Despite AMD's advancements, analysts express concerns about the company's ability to articulate a clear strategy for gaining market share from Nvidia, which remains a critical hurdle [32][34] - AMD's current market share in the AI segment is less than 5%, highlighting the challenges ahead in closing the gap with Nvidia [31][33]