Jeffs' Brands Achieves an Important Milestone Towards Completion of Fort's Proposed Merger with a Publicly Traded Company – Receives Valuation Report of Fort for Approximately US$11.6 - US$14.2 Million

Core Viewpoint - Jeffs' Brands Ltd is progressing towards a merger with Fort Products Limited, with a valuation report indicating Fort Products' equity interests are valued between CAD 16.8 million and CAD 20.5 million (approximately US$11.6 million to US$14.2 million) as of January 31, 2025 [1][2]. Group 1: Merger Details - The Proposed Merger involves Impact Acquisitions Corp acquiring 100% of Fort Products' equity interests in exchange for 75.02% ownership of Impact's share capital, potentially increasing to 83.29% based on milestones [3]. - A minimum valuation of CAD 14 million (approximately US$9.6 million) for Fort Products is required as a closing condition for the merger [2]. - The completion of the merger is anticipated by May 31, 2025, subject to various conditions including due diligence and regulatory approvals [5]. Group 2: Company Background - Jeffs' Brands aims to innovate in e-commerce by creating and acquiring products to become market leaders, leveraging advanced technology and insights into the Amazon FBA business model [7]. - Fort Products, established in 2005, specializes in manufacturing and selling products for the pest control and remedial repair industry, boasting nearly 20 years of technical knowledge [8].