Exclusive: T-Mobile Raising Rates Today for More Legacy Customers

Core Insights - T-Mobile is implementing a 5 per-line increase for certain legacy plans starting with April or May bills, although the exact number of affected customers remains unclear [1][2][3] - The price hike is attributed to rising costs over the past several years, a trend also seen with other carriers like Verizon and AT&T [2][3] - Customers on T-Mobile's current plans (Go5G, Go5G Plus, Go5G Next) and those with Price Lock guarantees or promotional free lines will not be affected by this increase [3][4] Affected Customers - The memo indicates that only customers who receive a notification will experience the rate increase, with millions of customers remaining unaffected [2][3] - The specific legacy plans impacted by this increase have not been disclosed, and it is noted that last year's increases were not uniformly applied across all legacy plans [3][4] - Customers who had a previous price adjustment on non-smartphone products may see an adjustment on older phone plans, but the new 5 increase will not be cumulative with prior increases [5] Customer Support and Strategy - T-Mobile's previous strategy of encouraging customers to switch to newer, higher-priced plans has been abandoned, and this increase will be automatically applied to affected accounts [6] - The company reassures that all existing benefits and rate plan types will remain unchanged despite the new price increase [5]