Universal (UVV) The Guardian·2025-03-13 18:26Core Insights - NBC Universal has extended its Olympics broadcasting deal with the IOC for $3 billion, ensuring coverage until 2036 [1][2] - The deal allows NBC to broadcast the 2034 Winter Olympics in Salt Lake City and the yet-to-be-determined host city for the 2036 Summer Olympics [2] - Comcast will shift from being a media rights-holder to a strategic partner, focusing on infrastructure and digital advertising opportunities for future Games [3] Broadcasting Landscape - The new deal was announced just before the election of a new IOC president, highlighting the significance of media partnerships in the evolving sports landscape [4] - NBC's coverage of the Paris 2024 Olympics is projected to reach an average of 67 million viewers per day across various platforms [4] - The competition for sports broadcasting rights is intensifying, with the NFL and NBA securing significant viewership and revenue [5]