SILVERSEA UNVEILS NEW BRAND POSITIONING, HONORING GUESTS' ENDURING COMMITMENT 'TO FINDING MORE'

Core Concept - Silversea has launched a new brand positioning, "To Finding More," which emphasizes the joy of travel and the innate curiosity of its guests, aiming to redefine luxury travel through emotional and authentic experiences [1][2][4]. Brand Positioning - The new positioning prioritizes emotion and authenticity, allowing guests to be the creators of their own travel stories, inspiring exploration through vivid imagery and genuine connections [2][3]. - "To Finding More" reflects the curiosity of Silversea's guests, known as "Eternal Wanderers," who seek cultural discovery and self-enrichment through immersive experiences [3][5]. Unique Offerings - Silversea's commitment to unique travel experiences is highlighted through its innovative S.A.L.T. culinary program and the introduction of its Nova-Class ships, Silver Nova and Silver Ray [3][5]. - The brand is also developing the world's southernmost hotel in Puerto Williams, Chile, to enhance its destination leadership and provide seamless journeys to Antarctica [5]. Marketing Strategy - The new brand positioning will be integrated across all channels, aiming to redefine luxury advertising by deeply connecting the brand with guests through stories, cultures, and experiences unique to Silversea [4]. Company Background - Silversea is recognized as a leading experiential luxury and expedition travel brand, offering personalized service and immersive experiences across all seven continents [5][6]. - The company is owned by Royal Caribbean Group, which operates a global fleet of 67 ships and serves millions of guests annually [6][7].