TNL Mediagene Announces "Brandformance," an Advertising Strategy that Boosts E-Commerce Growth through Cultivating Loyal Customers

Core Concept - The article introduces "Brandformance" as an approach that enhances branding while improving performance [1] Group 1: Brandformance Strategy - The company develops brand content measures that not only increase the number of users considering a purchase but also enhance their desire to buy, aiming to improve overall effectiveness and efficiency [2] - Mediagene's content strategy drives user engagement from awareness to purchase, utilizing the unique characteristics of each medium [7] Group 2: Strengths of Mediagene - Mediagene has established itself as a trusted media brand by accumulating authentic content over many years, which aids in brand awareness and drives user purchases [4] - The company creates easy-to-understand content tailored to the target audience, effectively communicating the value of advertisers' products [5] - Mediagene designs compelling narratives around problem-solving and benefits, engaging audiences through contextually relevant stories [6] Group 3: Company Overview - TNL Mediagene, formed from the merger of The News Lens Co. and Mediagene Inc. in May 2023, operates across multiple languages and subjects, including news, business, and technology [7][8] - The company prides itself on political neutrality, quality content, and its reach with younger audiences, employing approximately 550 staff across Asia [8]