Core Viewpoint - Heineken® has initiated a global recruitment campaign to find a successor for Josie McLoughlin, the owner of McLoughlin's Bar in Achill Island, aiming to preserve the pub's legacy and the McLoughlin family name [3][6][12]. Company Initiatives - Heineken® is leveraging its global marketing capabilities to launch a recruitment campaign, featuring billboards and advertisements in cities with significant Irish diaspora, such as New York, Boston, Sydney, and Buenos Aires [7][8]. - The company will provide a succession package to the new owner, including mentorship, business support, and initial investment guidance to ensure the pub's sustainability within the community [9][10]. Industry Context - The campaign highlights a broader issue within the Irish pub industry, where over 40% of rural publicans are considering retirement, yet 84% lack family successors to continue their legacy [8][11]. - Heineken® aims to keep pubs as central social hubs in Ireland, recognizing their cultural significance and the challenges they face regarding succession [10][12][13].
There’s a Pub in Ireland with Your Name on it: Heineken® Launches Worldwide Search to Find New Owner, Keeping the Family Tradition Alive