Core Viewpoint - Heineken® has initiated a global recruitment campaign to find a successor for Josie McLoughlin, the owner of McLoughlin's Bar in Achill Island, Ireland, aiming to preserve the pub's legacy and the McLoughlin family name [2][5][12]. Company Initiatives - Heineken® is leveraging its global marketing capabilities to launch a recruitment campaign, featuring billboards and advertisements in cities with significant Irish diaspora, such as New York, Boston, Sydney, and Buenos Aires [6][7]. - The company will provide a succession package to the new owner, including mentorship, business support, and initial investment guidance to ensure the pub's sustainability within the community [8][11]. Industry Context - The Irish pub industry faces challenges, with over 40% of rural publicans considering retirement, and 84% lacking family successors to continue their legacy [7][10]. - Heineken® aims to address these challenges through its campaign 'For the Love of Pubs', which supports and celebrates the pub trade, emphasizing the cultural significance of pubs in Ireland [11][12].
There's a Pub in Ireland with Your Name on it: Heineken® Launches Worldwide Search to Find New Owner, Keeping the Family Tradition Alive