Vera Bradley Announces Barbara Baekgaard Transitions to Emeritus Status After 40 Years

Core Insights - Vera Bradley, Inc. co-founder Barbara Baekgaard will not seek re-election at the upcoming shareholders meeting and will transition to a Director Emeritus role while remaining involved in the brand transformation [1][5] Company Overview - Baekgaard co-founded Vera Bradley in 1982 with Patricia Miller, significantly contributing to its growth into a recognized lifestyle brand known for vibrant, handcrafted patterns and innovative designs [2] - The company has a mission to empower women through thoughtful design, social impact, and a commitment to giving back, values that Baekgaard has championed since the brand's inception [5] Leadership and Impact - CEO Jackie Ardrey emphasized Baekgaard's pivotal role in shaping the company and the communities it serves, highlighting her leadership, creativity, and generosity [3] - Baekgaard expressed appreciation for the support from the Board and optimism about the company's future under current leadership [5] Philanthropic Efforts - Baekgaard co-established the Vera Bradley Foundation for Breast Cancer in 1994, which has raised over $41 million for breast cancer research [4] - She also founded The Bradley, a boutique hotel in Fort Wayne, and continues her philanthropic endeavors while serving on boards focused on medical research [4]