Zhong Guo Jing Ji Wang·2025-03-15 03:42Core Insights - The "trade-in for new" policy has gained significant attention during the recent National People's Congress, with the government allocating 300 billion yuan to support this initiative, doubling last year's budget of 150 billion yuan, which is expected to boost the domestic consumer goods market recovery [1] - JD.com has actively engaged in supporting the "trade-in for new" subsidies, enhancing its product offerings and services to provide consumers with a better experience [1][2] - The "Super National Subsidy Day" event by JD.com is set to feature over 3 million products from well-known brands, offering additional discounts alongside government subsidies [2] Company Initiatives - JD.com has launched various promotional activities, including interest-free installment plans and additional discounts, to maximize consumer benefits from the national subsidies [2] - The range of household appliances eligible for the trade-in subsidy has expanded from 8 categories last year to 12 this year, with local governments also introducing their own subsidy details [2][3] - JD.com has streamlined its trade-in service process, reducing the number of required visits for old product collection to 1-2 times, enhancing consumer convenience [3] Market Impact - The trade-in for new initiative is seen as a crucial measure to stimulate consumption and improve residents' quality of life, requiring robust supply chain integration and resource allocation [3] - JD.com has successfully activated economic activity in rural areas, with over 90% of counties having consumers participating in the trade-in program [3] - The collaboration between government policies and corporate efforts is expected to unleash greater economic benefits and consumer confidence, further supporting economic growth [3]