ROBAM(002508) 中国经济网·2025-03-15 05:14Core Insights - Suning.com Retail Cloud collaborates with Boss Electric to enhance retail transformation and drive sales through the "315 National Home Renewal" promotion, achieving over 25 million in sales during the event [1] - The partnership focuses on high-end, suite-based, and customized consumption trends, launching several AI kitchen appliance products and optimizing product structures [1][2] - Sales of Boss Electric's integrated kitchen machines, gas stoves, and Mingqi kitchen appliance sets have seen significant year-on-year growth, with increases of 314%, 162%, and 226% respectively since the start of the promotion [1] Group 1 - The collaboration aims to accelerate the replacement of kitchen appliances in county areas, planning to conduct 1,000 replacement promotion events by 2025 [2] - The promotion includes various incentives such as gifts for in-store visits and discounts for prepayments and bulk purchases, with potential savings of up to 50% through national subsidies [2] - The partnership will enhance user experience in stores by upgrading display areas and providing immersive kitchen experiences for consumers [2] Group 2 - Suning.com Retail Cloud will continue to deepen its cooperation with Boss Electric, focusing on four key capabilities: scene integration, product iteration, service fulfillment, and digital operation [2] - The goal is to improve retail efficiency and user experience, making high-quality and affordable new appliances accessible to residents in county towns [2]