Tripadvisor Group Announces New Viator Leadership As It Sharpens Focus On Experiences

Leadership Changes - Tripadvisor, Inc. announced the appointment of Pepijn Rijvers as President of Viator, effective April 1, 2025, and the promotion of Kristin Dorsett to Chief Operating Officer of Viator [1] - Rijvers will report to Matt Goldberg, President and CEO of Tripadvisor Group, while Dorsett will report to Rijvers [1] Strategic Focus - Matt Goldberg emphasized that experiences are central to the group's strategy, highlighting Viator's strong momentum as a leader in the fast-growing experiences category [2] - Tripadvisor Group aims to strengthen its position in the experiences category, leveraging Viator's status as the largest experiences marketplace and Tripadvisor's extensive distribution network [2] Leadership Background - Pepijn Rijvers brings over 12 years of experience from Booking.com, where he held executive roles and contributed to building the largest accommodations marketplace in the travel industry [3] - Kristin Dorsett has been a longtime executive at Viator, previously serving as Chief Product Officer, and will now focus on strategy execution and operational excellence [4] Financial Performance - Viator reported $840 million in revenue and approximately $4.2 billion in gross bookings value for the year 2024, achieving full-year profitability [5] - The company lists around 400,000 experiences worldwide and collaborates with over 65,000 operators, powering storefronts for numerous major travel websites [5]