Nothing Beats Fresh: Wendy's Drops $1 Jr. Bacon Cheeseburger or $1 Double Stack in the App to Fuel Fans Through March Madness

Core Points - Wendy's is promoting its $1 Jr. Bacon Cheeseburger and$1 Double Stack as part of its March Madness campaign, running until April 13, 2025, emphasizing the freshness of its beef offerings [1][2][4] - The campaign includes various promotional deals through delivery partners like DoorDash, Uber Eats, and GrubHub, enhancing customer engagement during the tournament [5] Company Overview - The Wendy's Company operates over 7,000 restaurants globally and is known for its commitment to fresh, made-to-order food, including its signature square hamburgers [6] - Wendy's supports the Dave Thomas Foundation for Adoption, aiming to increase adoptions from the foster care system in North America [6] Marketing Strategy - The marketing campaign leverages the excitement of March Madness to attract customers, with endorsements from sports commentators Ian Eagle and Clark Kellogg highlighting the quality of Wendy's hamburgers [4] - Wendy's is utilizing its mobile app to facilitate promotions, encouraging customers to engage with the brand digitally [1][8]