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PepsiCo buying prebiotic soda brand Poppi for nearly $2B as soft drink demand fizzles
PEPPepsiCo(PEP) New York Post·2025-03-17 15:23

PepsiCo said Monday it would buy prebiotic soda brand Poppi for $1.95 billion, expanding in the “healthier soda” category at a time when the company is battling falling demand for its traditional beverages and snacks.Shares of PepsiCo were up 1.5% in morning trading.Young Americans are increasingly turning to healthier sodas and energy drinks as part of a broader shift to fitness and lifestyle products, with rival Coca-Cola expanding its Simply brand to launch a prebiotic soda called “Simply Pop.”PepsiCo ag ...