元隆雅图：全面进军C端市场

Core Insights - The chairman of Yuanlong Yatu, Sun Zhen, stated that the company's strategic goal for 2025 is to solidify its B-end business while leveraging the capabilities and resources accumulated from the B-end to fully enter the C-end market [1] Group 1: Business Strategy - The company is accelerating the layout of a rich online and offline channel matrix, including offline brand experience stores, airport and high-speed rail counters, pop-up stores in shopping malls, and vending machines [1] - The first "Yuanlong Yatu Cultural and Creative Life Museum" experience store has recently opened at Chengdu Shuangliu Airport T1 terminal [1] Group 2: Online and Offline Integration - The company is actively exploring and establishing a cooperative franchise system [1] - In addition to signing IP official flagship stores on mainstream e-commerce platforms and operating existing self-owned stores, the company is also deeply laying out WeChat small stores to create a new ecosystem of "social + gifts" [1] - The integration of online and offline development is laying a solid foundation for establishing and improving the Yuanlong Yatu cultural and creative e-commerce ecosystem [1]