Happy Belly Expands CPG Availability with Lumber Heads Popcorn Now Available in 193 Loblaws Retail Locations

Core Insights - Happy Belly Food Group Inc. has expanded the availability of its CPG brand, Lumber Heads Popcorn, to 193 locations within the Loblaws Market Division grocery stores in Ontario, enhancing accessibility for customers [1][2] - The company emphasizes its commitment to supporting local products made in Canada, aligning with consumer preferences [2] - Happy Belly aims to scale its brands through disciplined organic growth and a shared services model to enhance product development and market growth [3] Company Strategy - The company plans to continue its product rollout into retail stores throughout the Spring Season, focusing on expanding its presence in the Canadian marketplace [4] - Happy Belly is dedicated to increasing its store count by securing placements in profitable retail locations and broadening the footprint of its CPG products across Canada [4] - The strategy includes targeting key markets and leveraging the distribution network to enhance product visibility and accessibility [4] Brand Background - Lumber Heads was created to address the lack of plant-based snack options for individuals with dietary restrictions, focusing on quality foods with simple ingredients [5] - The brand has been continuously improved based on community feedback, emphasizing a connection with customers [5]