Frontier Airlines offers free checked bags promotion in swipe at Southwest

Group 1 - Frontier Airlines is countering Southwest Airlines' new fees for seat assignments and checked luggage by offering a promotional bundle that includes a seat assignment and a carry-on bag at no extra charge for bookings made from Tuesday through March 24 for travel until August 18 [1] - The promotion also includes a free checked bag for flights departing between May 28 and August 18, enhancing the value proposition for customers [1] - Southwest Airlines recently announced it will eliminate its long-standing policy of allowing customers to check two bags for free, a move that surprised many customers and marked a significant shift in its pricing strategy [2] Group 2 - The change in Southwest's policy reflects a broader trend among airlines to introduce or increase fees for services that were previously complimentary, positioning Frontier Airlines to attract price-sensitive travelers [2] - Frontier's strategy aims to differentiate itself in a competitive market by emphasizing value through bundled services, potentially increasing its market share during the summer travel season [1][2]