TBWA Named To Fast Company's Most Innovative Companies List for the Sixth Time

Group 1 - TBWA\Worldwide has been recognized in Fast Company's 2025 Most Innovative Companies list for the 6th time since 2018, highlighting the effectiveness of its Disruption® methodology [1][6] - The company's AI platform, Collective AI, is a significant factor in its success, leveraging over 50 years of disruptive ideas from more than 11,000 creative minds across 40 countries [2][3] - Erin Riley, Global CEO of TBWA, emphasizes the complementary nature of disruption and innovation, stating that their mission is to eliminate sameness and drive commercial value through rigorous disruption [3] Group 2 - In celebration of its recognition, TBWA is launching The Brave Thing bot, which provides honest evaluations of advertising concepts, inspired by advertising legend Lee Clow's manifesto [3][4] - Submissions for evaluation by The Brave Thing bot must be uploaded by 9:00 AM ET on March 21, with responses shared via email [4] - TBWA's collective includes over 11,000 creative minds and works with global clients such as adidas, Apple, and McDonald's, positioning itself as a leader in the advertising industry [7]