Core Insights - Giftify, Inc. is leveraging its gift card marketplace to help consumers manage rising food costs, particularly due to record-high egg prices and overall inflation in grocery and restaurant sectors [1][2][4] Industry Overview - The average price for a dozen eggs reached $4.95 in January, with forecasts suggesting a potential increase of over 41% this year due to supply chain disruptions caused by a bird flu outbreak that led to the culling of 18.8 million hens [3] - Restaurants are responding to increased ingredient costs by adjusting their menus, with chains like Waffle House and Denny's implementing surcharges on egg-based dishes [3][4] Company Strategy - Giftify's CardCash.com offers discounted gift cards for major grocery retailers and popular restaurants, providing consumers with immediate savings to offset rising food prices [4][5] - The platform includes discounts for grocery stores such as Giant Foods, Kroger, and Trader Joe's, as well as dining options at restaurants like IHOP, Texas Roadhouse, and Olive Garden [4][5] Consumer Impact - Discounted gift cards are positioned as a practical tool for consumers to reduce food expenses during a period of inflation, allowing them to maintain their shopping and dining habits without significant changes [4][5]
Giftify, Inc.’s CardCash Platform Offers Relief on Grocery Bills as Egg Prices Soar in 2025