SPECTRUM REACH ANNOUNCES ROLLOUT OF NEW TOOL TO BOOST AD CAMPAIGNS' EFFECTIVENESS

Spectrum's Audience Reach Optimizer (ARO) Provides Advertisers with Even MoreComprehensive, Data-Driven InsightsNEW YORK, March 18, 2025 /PRNewswire/ -- Spectrum Reach, the advertising sales business of Charter Communications, today announced the full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO), designed to boost the effectiveness and efficiency of advertisers' campaigns, delivering their TV ads to their intended audience.ARO leverages Spectrum Reach's unique data insights in ...