Fast Company Names Code and Theory One of the World's Most Innovative Companies

Core Insights - Code and Theory has been recognized twice in Fast Company's list of the World's Most Innovative Companies for 2025, highlighting its unique balance of creative and engineering talent [1][3][4] - The company was honored in both the Design and Teamwork categories, showcasing its collaborative efforts in innovation [3][4] - Code and Theory's work has significantly impacted major clients like NBC, NFL, and Minnesota Star Tribune, driving measurable results and transforming user experiences [4][6] Company Achievements - Code and Theory's partnership with Minnesota Star Tribune resulted in a modern digital experience that achieved 32% of its monthly subscriber goal within 24 hours of launch [6] - The NFL app was transformed into a dynamic platform, attracting over 5 million weekly users and facilitating more than 2.3 billion minutes of game streaming in the previous year [6] - The launch of YETI's interactive platform achieved a 28% "Add to Calendar" rate, exceeding the industry benchmark by 25% [6] Strategic Initiatives - The company has introduced the Enterprise Experience Transformation (EXT) practice to address challenges in the consulting ecosystem, particularly in the context of AI disruption [4][5] - Adriana Rubio, a former leader at Accenture, has joined Code and Theory as managing director of the EXT practice, indicating a strategic move to enhance its capabilities [4] Industry Positioning - Code and Theory is positioned alongside industry leaders like Waymo, Nvidia, and Duolingo, recognized for driving innovation and setting new industry standards [4] - The company emphasizes a customer-first approach to innovation, merging design and technology to deliver tangible outcomes for clients [7]