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The Marketing Cloud launches Agent Cloud, a secure and flexible way for brands and agencies to power AI-driven marketing
Prnewswire· 2025-10-21 14:00
Core Insights - The Marketing Cloud has launched Agent Cloud, a unified platform that provides secure access to leading AI tools and marketing assistants, aimed at simplifying the marketing process for brands and agencies [2][3]. Group 1: Product Features and Benefits - Agent Cloud offers a single entry point to top multimodal AI models, including GPT-5 and Gemini 2.5 Pro, eliminating the need for multiple subscriptions and ensuring compliance with client data requirements [3][4]. - The platform allows marketers to build, deploy, and manage AI-powered workflows across various teams, facilitating the creation of custom AI assistants that can be shared organization-wide [4][6]. - Key benefits include enhanced productivity, streamlined workflows, and the ability to innovate confidently while maintaining data security, as none of the organization's data is used to train any LLMs [8][6]. Group 2: Market Reception and Future Outlook - Early users of Agent Cloud have reported significant improvements in AI adoption and productivity, with some stating it has been a game-changer for their operations [7][6]. - The Marketing Cloud aims to provide organizations with the foundation needed to compete in an increasingly AI-driven landscape as they head into 2026 [6][8]. - The launch coincides with The Marketing Cloud's presence at the ANA Masters of Marketing event, highlighting its commitment to innovation in marketing technology [7].
Stagwell (STGW) Hosted Inaugural NewsFronts Event, Championing a New Era of Collaboration Between Brands and Trusted News
Prnewswire· 2025-10-20 23:07
Core Insights - Stagwell hosted the inaugural Future of News NewsFronts in New York, focusing on the productization, monetization, and innovation of news media [1][2] - CEO Mark Penn emphasized the importance of a thriving free press as essential for informed citizens and effective marketing [2] - The event featured discussions on storytelling in the age of AI and the need for bold marketing strategies [3] Event Highlights - The event included panels with industry leaders discussing challenges and opportunities in news media [3] - Notable speakers included Craig Brommers from American Eagle Outfitters, who advocated for taking bigger marketing risks [3] - A fireside chat featured Michael Barbaro from The New York Times discussing the creation of enduring news products [3] Future Initiatives - Stagwell announced a 35% ownership investment in RealClearPolitics during the NewsFronts event [8] - The company is expanding its Future of News initiative into the Asia-Pacific region with a summit in Singapore [9]
Stagwell (STGW) Announces Investment in RealClearPolitics, Taking a 35% Ownership Position
Prnewswire· 2025-10-16 14:01
Core Insights - Stagwell has acquired a 35% stake in Real Clear Holdings LLC, which publishes RealClearPolitics and other news sites, reflecting its commitment to high-quality owned media and the belief in the commercial potential of journalism [1][2][3] Group 1: Investment and Strategy - The investment in RealClear is part of Stagwell's broader strategy to enhance its owned media platforms, including ReachTV, and is aligned with its Future of News initiative [1][2] - Stagwell's clients will gain access to RealClear's audience, op-ed aggregation, and polling capabilities, enhancing their marketing effectiveness [2][3] Group 2: Leadership Perspectives - Mark Penn, Stagwell's Chairman and CEO, emphasized that quality news can drive significant business results, indicating a strong belief in the value of quality journalism for businesses [3] - John McIntyre, CEO of Real Clear Holdings, expressed confidence in the partnership with Stagwell, highlighting the potential benefits for both audiences and stakeholders [4]
Stagwell (STGW) Expands 'Future of News' Initiative into Asia-Pacific with a Summit in Singapore in Partnership with South China Morning Post
Prnewswire· 2025-10-10 12:05
Core Insights - Stagwell expanded its Future of News initiative into the APAC region, hosting a summit in Singapore to unveil new research on news advertising [1][4] - The study involved nearly 10,000 respondents from Hong Kong, Japan, Singapore, and Vietnam, reinforcing the safety of brand advertising adjacent to quality news content [2][4] Research Findings - 74% of APAC adults are news readers, averaging 7.1 articles per day, with 21% identified as 'news junkies' who check news 7.2 times daily and read 9.4 articles [7] - The study found no brand safety concerns across key demographics, including News Junkies, Gen Z, Millennials, and university-educated adults [7] - Among highly educated respondents, purchase intent for brands advertising next to news articles on global politics and crime was 66%, compared to 64% for sports and 63% for business, indicating statistically insignificant differences [7] - For parents, purchase intent for brands advertising next to news articles on crime and entertainment was 77%, further supporting the safety of advertising in these contexts [7] Industry Perspectives - Mark Penn, Chairman and CEO of Stagwell, emphasized the critical role of trusted journalism in connecting brands with engaged audiences and enhancing business outcomes [4] - Kevin Huang, COO of South China Morning Post, highlighted the importance of brand suitability and the opportunity for brands to collaborate with trusted journalism to share authentic stories [6]
Stagwell (STGW) Schedules Webcast to Discuss Financial Results for the Three Months Ended September 30, 2025
Prnewswire· 2025-10-09 20:05
Core Viewpoint - Stagwell, a challenger network focused on transforming marketing, will report its financial results for Q3 2025 on November 6, 2025, before the market opens [1]. Group 1: Financial Reporting - Stagwell will host a video webcast to review its financial results on the same day at 8:30 AM (ET) [1]. - A replay of the webcast will be available on Stagwell's website after the event [1]. Group 2: Company Overview - Stagwell is a holding company designed to transform marketing, delivering scaled creative performance for ambitious brands [2]. - The company connects culture-moving creativity with advanced technology to harmonize marketing's art and science [2]. - Stagwell operates in over 45 countries, driven by a unified purpose to enhance effectiveness and improve business results for clients [2].
New Survey Reveals Americans Want More Personalized Care Insights from their Health Tech
Prnewswire· 2025-10-09 13:00
Core Insights - The Verily Consumer Survey indicates a strong consumer demand for personalized health recommendations, easier access to health records, and streamlined health technology experiences [1][2][4] Survey Overview - The survey was conducted online in July 2025, involving over 2,000 U.S. adults who own smartphones and make healthcare decisions [3][11] - Respondents expressed a desire for health technology solutions that enhance their engagement and control over health decision-making [3][4] Consumer Preferences - 76% of respondents want an app that helps them understand their health over time, while 75% desire personalized health recommendations from healthcare professionals [6] - 81% believe that easier access to health information would increase their sense of control over their health [6] - 82% wish to access all their health information in one place, with 36% using multiple platforms across different healthcare providers [6][7] Current Technology Usage - 73% of respondents use at least one online patient portal, and 47% use health wearable tracking devices [7] - 60% actively seek new digital health tools, but 59% find it challenging to navigate health records due to lack of consolidation [7][8] Challenges Identified - 64% of users find current health apps frustrating, primarily due to lack of integration and inaccurate information [7] - 62% of online portal users experience issues like forgotten passwords, and 41% feel overwhelmed by the number of portals [7] Health Conditions Impact - 37% of respondents reported having at least one cardiometabolic condition, and those with such conditions are more likely to use multiple online patient portals and express frustration with current health apps [8] Industry Opportunities - The survey highlights a significant opportunity for the health technology industry to provide more integrated, personalized, and trustworthy digital care solutions [4][9]
Stagwell to Participate in Deutsche Bank Leveraged Finance Conference
Prnewswire· 2025-10-08 20:37
Core Insights - Stagwell, a challenger network focused on transforming marketing, announced that CFO Ryan Greene will attend the Deutsche Bank Leveraged Finance Conference on October 14 in Austin, TX [1] - The company will host one-on-one meetings throughout the day for investors [1] Company Overview - Stagwell is a holding company designed to revolutionize marketing by combining creativity with advanced technology [2] - The company operates in over 45 countries and aims to enhance effectiveness and business results for its clients [2]
SEPTEMBER HARVARD CAPS / HARRIS POLL: 70% OF VOTERS OPPOSE GOVERNMENT SHUTDOWN, WITH 65% IN FAVOR OF DEMOCRATIC CONCESSIONS
Prnewswire· 2025-10-06 13:28
Core Insights - President Donald Trump's job approval rating remains steady at 46%, with higher approval for handling crime (50%) and immigration (49%), but lower for inflation (40%) and trade policy (40%) [2][6] - Congressional approval has dropped to 32%, a decrease of 5 percentage points from the previous month [6] - A significant majority of voters (70%) oppose a government shutdown, with 53% blaming Republicans for the situation [5][11] Economic Outlook - 65% of voters believe inflation is above 3%, with 56% feeling the economy is shrinking [4][6] - 40% of voters think the country is on the right track, stable from last month, while 34% feel their personal financial situation is improving [6] - 43% of voters identify inflation as their most pressing personal issue, a decrease of 4 percentage points [6] Political Climate - 75% of voters believe current political rhetoric is too extreme, contributing to political violence [7][11] - 56% of voters think that leadership focused on unity could help bring the country together [11] - 58% of voters feel Trump's rhetoric is too extreme, with similar sentiments towards leading politicians from both parties [11] Public Sentiment on Policies - 78% of voters prefer free enterprise over socialism, with a notable majority across various demographics [10] - 71% support the destruction of boats carrying drugs from South America [9] - 56% of voters support Trump's Gaza peace plan, with 70% backing it after learning of support from major Arab governments [13][16] Views on the American Dream - 38% of voters believe they will never achieve the American Dream, while 34% think they will eventually live it [16] - 71% of voters prioritize having a family over economic success, with 78% expressing a desire to have children [16]
ASSEMBLY 'ELECTION OUTLOOK' REPORT: 2026 MIDTERMS PROJECTED TO BE THE MOST EXPENSIVE IN HISTORY
Prnewswire· 2025-10-02 17:32
Core Insights - Assembly projects a record $10.1 billion in political advertising spending for the 2025-2026 U.S. election cycle, marking a 15% increase from the previous midterm cycle in 2022, making it the most expensive midterms in history [1][4] Political Advertising Landscape - Political ad spending is expected to collide with commercial advertising, fundamentally reshaping the media marketplace in 2026 [2] - Local broadcast television will attract the largest share of political ad dollars, leading brands with significant broadcast investments to anticipate competition and displacement [2][3] - Certain digital platforms that do not accept political advertising may offer partial insulation from political disruptions, but no advertiser is entirely immune [2][3] Strategic Implications for Advertisers - The risk to brand advertisers from political spending is not evenly distributed; exposure depends on the timing and placement of campaigns [3] - The Assembly Market Intensity Index (AMII) is utilized to measure political saturation in local markets, quantifying the impact of political ad spend on commercial campaigns [3] - Advertisers are urged to take proactive steps to safeguard their campaigns, including diversifying channel strategies and reassessing media partners to mitigate exposure to political disruptions [4]
93% of Executives Admit Their Customer Experience Is 'Broken'
Prnewswire· 2025-10-02 14:00
Core Insights - The research report indicates that businesses are not fully utilizing AI to transform customer relationships, focusing instead on efficiency [1][3][4] Group 1: Survey Findings - Only 28% of 800 surveyed C-suite executives are using new technologies to create innovative or adaptive digital customer experiences (CX) [3] - A significant 93% of respondents describe their CX as "broken," despite 94% acknowledging that a strong CX strategy is crucial for business success [3] - 76% of C-suite respondents feel they are lagging in AI transformation, and 88% believe the potential of AI-driven personalization has not been realized [9] Group 2: Revenue and Competitive Advantage - Companies that excel in digital CX generate 30% more revenue, averaging $1.4 billion, compared to those that lag behind [4] - The report emphasizes that AI can foster emotionally intelligent customer connections, providing a competitive edge [4] Group 3: Barriers to Transformation - The primary obstacles to CX transformation are cultural and organizational, rather than technological, with 53% of respondents feeling "very ready" for transformation [4] - Key internal challenges identified include leadership misalignment (49%), creative talent shortages (44%), and organizational silos (43%) [5] Group 4: Expert Opinions - Industry leaders stress the importance of a human-centric approach when integrating AI into workflows, highlighting the need for thoughtful planning to enhance customer interactions [6] - Successful companies are not just following best practices but are innovating new categories of customer value by effectively utilizing AI [6] Group 5: Executive Demographics - The survey included 800 U.S.-based senior executives from companies with at least $500 million in annual revenue, evenly split among CEOs, CTOs/CIOs, and CMOs [6]