Stagwell (STGW)

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STAGWELL LAUNCHES STAGWELL MEDIA PLATFORM (SMP), A CENTRALIZED TEAM OF GLOBAL MEDIA, TECHNOLOGY AND DATA INVESTMENT EXPERTS
Prnewswire· 2025-07-09 13:01
Core Insights - Stagwell has launched the Stagwell Media Platform (SMP), a centralized team aimed at enhancing client advantages through optimized media, technology, and data solutions [1][2][3] - Matt Adams has been appointed as Global CEO of SMP, while Marissa Jimenez will serve as Global Chief Trading and Solutions Officer, effective July 14, 2025 [2][4] - The SMP aims to streamline operations across Stagwell agencies and improve efficiency and outcomes for clients by leveraging scale and technology [3][4] Company Structure and Leadership - Matt Adams will continue his role as Global Chief Operating Officer of Assembly Global while leading SMP [2] - Marissa Jimenez brings 20 years of experience from Dentsu US, where she served as EVP, Commercial, and will report to Adams [2] Strategic Objectives - The SMP is designed to enhance collaboration and efficiency across all Stagwell agencies, utilizing partnerships to optimize media and technology investments [3][4] - The platform offers a suite of solutions that aim to reposition and expand business operations in a consolidating, addressable market [5]
Stagwell (STGW) Schedules Webcast to Discuss Financial Results for the Three Months Ended June 30, 2025
Prnewswire· 2025-07-08 12:40
NEW YORK, July 8, 2025 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, will report financial results for the three months ended June 30, 2025, on Thursday, July 31, 2025, before market open.Stagwell will host a video webcast to review those results the same day at 8:30 AM (ET). Register here to attend the webcast.A replay of the webcast will be available following the event at Stagwell's website, https://www.stagwellglobal.com/investors/.About Stagwell Stagwell ...
Stagwell (STGW) Advances Executive Team with Four Key Appointments
Prnewswire· 2025-07-08 12:30
NEW YORK, July 8, 2025 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the appointments of Ryan Greene as Chief Financial Officer, Frank Lanuto as EVP, Finance, Jason Reid as Chief Strategy Officer and Niels Laurberg as Chief Investment Officer. "These moves strategically advance our executive team and are aimed at building the most effective, efficient and forward-looking leadership group to tackle the industry's behemoths head on," said Mark Pe ...
Assembly Launches 'Assembly Control' to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media
Prnewswire· 2025-07-03 14:00
Core Insights - Assembly Control is a customized platform developed in partnership with a leading ad verification and measurement platform, aimed at enhancing programmatic advertising for clients [1] - The platform addresses inherent risks in programmatic advertising, such as ad misplacement and fraud, while improving campaign performance and accountability [2][3] Company Overview - Assembly is a global omnichannel media agency that integrates data, talent, and technology to drive growth for top brands, supported by a proprietary operating system called STAGE [4] - The agency employs a global team of 2,300 experts across 35 offices, focusing on impactful work and redefining marketing as part of the Stagwell network [4] Programmatic Advertising Insights - Programmatic advertising accounts for over 90% of US digital display ad spend, highlighting its significance and complexity in the digital media landscape [2] - The agency aims for a 75% client adoption rate of Assembly Control globally by the end of 2025, indicating a strong commitment to programmatic leadership [3] Key Features of Assembly Control - The platform offers improved campaign outcomes through strategic inventory selection and reduces brand safety risks across various publishers and environments [5] - It includes tiered controls based on advertisers' safety and suitability approaches, along with a proprietary inclusion list of compliant publishers and sellers [5]
New Duckbill Research Reveals Americans Are Overwhelmed, Out of Time, and Going At it Alone
Prnewswire· 2025-06-18 14:00
Core Insights - A recent survey indicates that over half of adult Americans (55%) feel they are merely "getting through the day" rather than enjoying it, with 75% feeling pressured to be productive even during their free time [2][5] Group 1: Survey Findings - The survey conducted by Duckbill and The Harris Poll highlights that modern life is overwhelming for many Americans, with time scarcity, guilt, and social pressure contributing to a sense of survival rather than enjoyment [3][4] - Significant barriers exist that prevent Americans from seeking help, with only 7% delegating tasks like scheduling doctor's appointments [7][6] - 76% of Americans express a desire to offload at least one life task, yet 44% avoid asking for help due to concerns about burdening others [7][6] Group 2: Demographic Insights - Young women aged 18-34 are particularly affected, with 81% feeling there is always something else they should be doing, and 74% viewing time as a luxury [7][6] - Procrastination regarding healthcare appointments is prevalent, with 31% of young women aged 18-34 admitting to avoiding scheduling these appointments altogether [7][6] Group 3: Company Mission - Duckbill aims to address the growing crisis of overwhelm by providing a support system that combines AI and human assistance to help individuals manage their daily tasks [4][9] - The company emphasizes the importance of normalizing the act of asking for help and leveraging AI to improve quality of life [5][4]
STAGWELL'S (STGW) CONSULUM AND PARTNERS LAUNCH MAYDAN SPORTS: A GLOBAL SPORTS ENGAGEMENT COLLECTIVE DEDICATED TO THE MENA REGION
Prnewswire· 2025-06-18 09:23
Core Insights - Maydan Sports is launched as a global sports engagement collective aimed at enhancing the MENA region's sports presence and reputation [1][2] - The initiative is a collaboration between Consulum and various Stagwell network companies, focusing on maximizing the impact of sports for federations, clubs, public bodies, and brands in the region [1][3] Industry Overview - The MENA region is identified as the fastest-growing sports market globally, hosting significant events such as the FIFA World Cup, Asian Football Cups, and Formula 1 races, positioning it as a hub for sports and innovation [4] - The collective aims to leverage the region's growing sports landscape to create opportunities for various stakeholders, including governments, brands, and local communities [5] Company Details - Consulum is recognized as a leading strategy and communications advisory firm in the MENA region, specializing in enhancing organizations' global standing [8] - Stagwell, the parent company, is described as a challenger holding company focused on transforming marketing through a blend of creativity and technology [6] - The Maydan Sports initiative draws on the expertise of several award-winning agencies within the Stagwell network, including Allison Worldwide, ARound, Assembly, Code and Theory, and Gold Rabbit Sports, each contributing unique capabilities in sports marketing and technology [7][9][10][11][12][13]
Stagwell's (NASDAQ: STGW) PRophet Expands Global Partnership with Hootsuite to Power the Future of Social and Media Intelligence through AI
Prnewswire· 2025-06-17 07:00
Core Insights - PRophet and Hootsuite have expanded their global partnership to enhance social media listening and media intelligence solutions, marking a significant milestone in their collaboration [1][3] - The integration will allow PRophet to incorporate Hootsuite's social listening capabilities into its MIND media intelligence platform, providing clients with a seamless experience across earned and social platforms [2][4] Partnership Details - The partnership includes a global go-to-market agreement to promote and deliver each other's solutions to clients, simplifying procurement and standardizing technology across the Stagwell network [1][3] - Hootsuite will advocate for PRophet as its preferred earned media solution, while PRophet will introduce Hootsuite to its customer base [4] Technology Integration - The integration aims to combine PRophet's AI-driven technology with Hootsuite's social listening capabilities, enhancing insights and data-driven storytelling for communicators [3][4] - The collaboration is expected to benefit hundreds of clients across various industries, including consumer goods, healthcare, financial services, and technology [4] Company Background - PRophet is recognized as a leading provider of media intelligence and social listening tools, with a focus on empowering communications professionals [6][8] - The company has received multiple awards, including PRovoke Media's Innovation SABRE and a Webby Award, highlighting its innovative approach in the industry [8]
JUNE HARVARD CAPS / HARRIS POLL: TRUMP APPROVAL STRONGEST ON IMMIGRATION AND 56% OF VOTERS SUPPORT BRINGING IN THE NATIONAL GUARD TO STAVE OFF RIOTS
Prnewswire· 2025-06-16 12:47
Economic Sentiment - 56% of voters believe Trump is losing the battle against inflation, with 85% of Democrats, 24% of Republicans, and 61% of Independents agreeing [11] - 52% of voters think the U.S. economy is strong today, an increase of 6 percentage points since April 2025 [6] - 39% of voters believe the U.S. economy is on the right track, with inflation (34%) and immigration (32%) being the top two issues [6] Political Approval Ratings - Trump's approval rating stands at 46%, a decrease of 6 points from February 2025, with the highest support among Republican, male, 25-44 years old, white, and rural voters [2] - The Republican Party's approval rating is at 47%, down 5 points, while the Democratic Party's approval rating remains steady at 42% [6] Voter Perspectives on Policies - A majority of voters support most of Trump's policies, particularly on lowering prescription drug prices (84% support) and deporting illegal immigrants who have committed crimes (80% support) [6] - 67% of voters are aware of Trump's "Big Beautiful Bill," with 50% opposing it and 42% believing it will add too much to federal debt [11] Foreign Policy Views - 60% of voters support the administration's efforts to take out Iran's nuclear weapons program, with 85% stating Iran must not obtain nuclear weapons [13] - 73% of voters believe Russian President Putin is stalling in the Ukraine war, and 62% support continued U.S. military aid to Ukraine [16] Public Opinion on Key Figures - Voters have a more favorable view of Robert F. Kennedy Jr. (+6 net favorable) and Vice President J.D. Vance (+2) compared to less favorable views of Chuck Schumer (-14) and Elon Musk (-13) [6] - 49% of voters trust neither Trump nor Musk on economic policy, although more voters trust Trump over Musk by a net of 26 [11]
Stagwell (STGW) Unveils Official News Network as an Extension of its Future of News Initiative, Allowing Clients Direct Access to Leading News Publishers
Prnewswire· 2025-06-13 14:01
Core Insights - Stagwell has launched the Stagwell News Network, a private marketplace aimed at enhancing investment in quality news and providing clients with access to premium news inventory [1][2] - The initiative is part of the Future of News program, which seeks to foster discussions on the importance of news advertising [2][3] Research Findings - A study involving over 7,000 U.S. adults indicates that campaigns incorporating news advertising significantly outperform those that do not, with a threefold increase in return on ad spend (ROAS) [3][6][7] - The population of Exclusive News Junkies, who follow news closely without a strong interest in sports or entertainment, has grown to approximately 36.8 million, representing 13.8% of U.S. adults [8] - News Junkies exhibit higher purchase intent and favorability towards brands, with an average purchase intent of 66% compared to 50% among the general population [8] Industry Impact - Stagwell's research highlights the growing engagement with news, with nearly 60% of News Junkies following news more closely than the previous year, particularly in political, international, and economic topics [8] - The launch of the Stagwell News Network coincides with an expanded presence at the Cannes Lions International Festival of Creativity, emphasizing the importance of news as a platform for marketers [3][9]
The Marketing Cloud Launches Cutting-Edge Platform to Simplify Marketing Workflows
Prnewswire· 2025-06-11 12:00
Core Insights - The Marketing Cloud, previously known as Stagwell Marketing Cloud, has launched a new platform aimed at providing seamless access to AI-powered marketing solutions [1][11] - The platform is designed to simplify the fragmented martech ecosystem, allowing marketers to focus on impactful results rather than managing multiple tools [2][5] Product Features - The Marketing Cloud includes various products such as QuestBrand, QuestDIY, PRophet suite, The People Platform, CUE, and SmartAssets, all supported by an ID Graph for streamlined data connectivity [5][11] - Key benefits of the platform include AI-powered solutions, enhanced team collaboration, seamless integrations, unified workflows, and access to proprietary data [6][8] Performance and Impact - Early adopters of The Marketing Cloud Platform have reported significant improvements in efficiency, cost savings, and overall marketing performance [9] - A specific case highlighted a 70% reduction in expenses on external creative agencies, allowing for reallocation of funds into more productive areas [10]