How Walmart- Klarna Deal Impacts Affirm? Goldman Sachs Analyst Weighs In

Core Viewpoint - Affirm Holdings Inc has lost its exclusive partnership with Walmart, which will now offer installment loans through Klarna, impacting Affirm's revenue and market position [1][3]. Group 1: Partnership Changes - Klarna has announced a partnership with OnePay to provide installment loans at Walmart, ending Affirm's exclusive loan services for Walmart customers that began in 2019 [1]. - Affirm's financial impact from the termination of the Walmart partnership is now assessed to be lower than initially expected, with Walmart contributing 5% of Affirm's GMV and 2% of its operating income [3]. Group 2: Analyst Insights - Goldman Sachs analyst Will Nance has reiterated a Buy rating on Affirm shares, raising the price forecast from $50 to$ 56, while previously reducing it from $90 to$ 50 [2]. - The analyst's revised estimates indicate that Walmart's contribution to Affirm's GMV for CY2024 is approximately $2.2 billion, representing 7% of the total [2]. Group 3: Financial Performance - Affirm's operating income from the Walmart partnership was less than 1% margin, which supports the view that the financial impact will be less severe than anticipated [4]. - The lower operating income headwind has led to an increase in the price forecast for Affirm, although it remains lower than prior to the announcement due to reduced peer multiples and heightened investor sensitivity to competition [4]. Group 4: Strategic Partnerships - Affirm has extended its exclusive partnership with Shopify through 2028, indicating a more strategic relationship compared to its previous partnership with Walmart [5]. - Both Shopify and Amazon hold long-term warrants for Affirm shares, suggesting deeper ties and potential for future growth [5]. Group 5: Market Position and Trends - Affirm is recognized as a leading underwriter in the subprime and near-prime credit space, with capabilities comparable to major incumbents like Capital One [5]. - The company is expected to benefit from the growth of Buy Now Pay Later (BNPL) in e-commerce, particularly among younger consumers who prefer installment financing over traditional credit cards [6]. Group 6: Competitive Landscape - Walmart's history of changing credit providers raises concerns about partner concentration risks and competitive pressures in the industry, which may lead to increased caution among investors [7]. - Following the news, Affirm shares traded lower by 9.35% at$ 43.48 [7].