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Taco Bell Parent Accelerates AI Innovation With Nvidia
PYMNTS.comยท2025-03-18 23:04

Core Insights - Yum! Brands has partnered with Nvidia to develop and scale AI technologies for its restaurant brands, including KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill [1][4] - The partnership aims to enhance Yum! Brands' existing AI-driven restaurant technology platform, Byte by Yum! [1][2] AI Solutions - The AI solutions will feature voice-automated order-taking agents for drive-thru and call center operations, computer vision for optimizing drive-thru efficiency, and AI-driven analytics for restaurant performance [3] - Yum! Brands has piloted several AI solutions in select Taco Bell and Pizza Hut locations, with plans to roll out the technology to 500 restaurants in the second quarter [4] Implementation and Impact - The Byte by Yum! AI-driven platform is already operational at 25,000 international locations and will continue to expand globally [5] - The drive-thru voice AI system has processed over 2 million successful orders in over 300 Taco Bell stores, with franchisees showing interest in testing this innovation [6] - Early pilots of AI-powered marketing campaigns have resulted in double-digit increases in customer engagement compared to traditional digital marketing [6]