Hut 8 Mining p(HUT) Prnewswire· Prnewswire·2025-03-19 11:02Core Insights - Pizza Hut is enhancing the viewing experience for college basketball fans through a digital platform called Hutty, which serves as a second-screen companion to keep fans engaged and connected during games [1][2][3] Group 1: Digital Engagement - Hutty addresses the trend where 69% of viewers use mobile devices while watching TV, and 64% of avid sports fans engage with social media during tournaments, transforming solo viewing into an interactive experience [2][3] - The platform allows fans to interact with Hutty via Instagram and participate in sweepstakes for rewards, reinforcing Pizza Hut's commitment to community engagement [3][5] Group 2: Rewards and Promotions - Hutty offers exclusive rewards such as free pizza for a year, surprise pizza deals, and limited-edition merchandise, incentivizing fan interaction [5][6] - The initiative aligns with Pizza Hut's loyalty program, Hut Rewards, which provides points for every dollar spent, further enhancing customer retention [6] Group 3: Brand Positioning - Pizza Hut positions itself as a leader in innovation within the food industry, having pioneered online food ordering and now focusing on digital experiences to enhance customer engagement [4][6] - The brand's long-standing reputation for bringing people together is extended into the digital realm, aiming to create shared moments during significant sporting events [3][5]