GEN Korean BBQ Expands Texas Presence with New Austin Location

Core Insights - GEN Restaurant Group, Inc. is expanding its presence in Texas with a new location in Austin, which opened on March 12, 2025, following previous successes in the state [1][2] - The Austin location is part of a broader strategy to operate in all four major metropolitan areas of Texas, capitalizing on the state's growth opportunities [2] - Austin is recognized as a top foodie destination, making it a strategic choice for GEN's expansion [2] Company Overview - GEN Korean BBQ is one of the largest Asian casual dining concepts in the U.S., founded in 2011, with over 40 company-owned locations [4] - The dining experience features a "grill at your table" concept, allowing guests to prepare their meals, which includes a diverse menu of traditional Korean and Korean-American dishes [4] - The brand aims to provide an engaging and interactive dining atmosphere that appeals to a wide demographic [4]