Ford Named Exclusive Automotive Partner of the Kentucky Derby® in Multi-Year Partnership Extension

Group 1: Partnership Overview - Ford has renewed its partnership with Churchill Downs Racetrack as the exclusive automotive partner of the Kentucky Derby, extending the relationship through 2029 [2][3] - The agreement includes the naming rights for the First Turn Club, enhancing Ford's visibility and engagement during Derby Week [2][3] Group 2: Brand Activation and Experience - Ford will implement interactive vehicle displays and exclusive luxury vehicle showcases at key locations around the racetrack, including the Paddock Plaza and VIP Gate [2][3] - The Ford First Turn Club will provide guests with a premium race-day experience featuring upscale amenities and prime views of the racetrack [2][3] Group 3: Community and Corporate Commitment - Ford emphasizes its commitment to the Louisville community, where its manufacturing facilities employ approximately 12,000 people [4] - The partnership aligns with Ford's mission to create positive impacts in the communities it serves, reflecting a shared commitment to excellence and innovation with Churchill Downs [4] Group 4: Event Significance - The Kentucky Derby, with a purse of $5 million, is the longest continually held major sporting event in the U.S. and is scheduled for May 3, 2025 [5]