Capital One's Muse Wins “Point of Sale Innovation Award” in 9th Annual FinTech Breakthrough Awards Program

Core Insights - Capital One has been awarded the "Point of Sale Innovation Award" for its Muse solution, a digital sales tool designed for car dealerships [1] - Muse utilizes tap-to-scan technology to enhance lead generation and management for car dealers, allowing them to connect with potential customers in various settings [2][5] - The Muse card links directly to a salesperson's online profile, enabling customers to view inventory, pricing, and pre-qualification options without affecting their credit score [3][4] Company Overview - Capital One Financial Corporation had $351.0 billion in deposits and$481.7 billion in total assets as of March 31, 2024, and is a Fortune 500 company [10] - The company offers a wide range of financial products and services through various channels, primarily in New York, Louisiana, Texas, Maryland, Virginia, and the District of Columbia [10] Product Functionality - Muse card interactions are integrated with both Capital One Dealer Navigator and existing dealership CRMs, providing dealers with insights into lead sources [4] - The Muse card can be saved to Apple Wallet and allows dealers to create links and QR codes for their profiles, enhancing digital engagement [4] Industry Context - The FinTech Breakthrough Awards recognize innovation in the financial technology sector across various categories, including payments, personal finance, and lending [5][7] - The awards program aims to highlight standout achievements in FinTech, showcasing the importance of technological advancements in the financial services industry [7]