Capital One’s Muse Wins “Point of Sale Innovation Award” in 9th Annual FinTech Breakthrough Awards Program

Core Insights - Capital One has been awarded the "Point of Sale Innovation Award" for its Muse solution, a digital sales tool designed for car dealerships [1][5][6] Company Overview - Capital One Financial Corporation had $351.0 billion in deposits and $481.7 billion in total assets as of March 31, 2024, and operates primarily in the financial services sector [9] Product Details - Muse utilizes tap-to-scan technology to help car dealers connect with leads, enhancing their digital presence [2][4] - The Muse card links directly to a salesperson's online profile when tapped, allowing customers to view inventory, pricing, and pre-qualification options without affecting their credit score [3][4] Market Impact - Muse aims to streamline the car buying process by improving lead management for dealers, providing more entry points for lead generation [5][6] - The integration of Muse with existing CRM systems allows dealers to track lead sources effectively [4][5] Recognition and Awards - The FinTech Breakthrough Awards program recognizes innovation in various financial technology categories, highlighting Capital One's commitment to enhancing customer interactions in the auto industry [5][7]