SNAP Falls 22% in a Year: Should You Buy, Sell or Hold the Stock?

Snap (SNAP) shares have plunged 22.1% in the trailing 12 months, underperforming the Zacks Computer and Technology sector’s appreciation of 6.8% and the Zacks Internet - Software industry’s return of 7.3%.SNAP shares’ underperformance can be attributed to tough competition from the likes of giants, such as Meta Platforms’ (META) Facebook and Apple (AAPL) . Facebook’s strategy of mimicking Snapchat features on its platforms to boost user growth and engagement levels has paid off. The company even succeeded i ...