The Home Depot Announces Exclusive KILZ® Brand Agreement

Core Insights - The Home Depot has expanded its exclusive relationship with Behr Paint Company to offer KILZ® branded primer products in the U.S. and Puerto Rico, enhancing its position in the home improvement retail market [1][2] Group 1: Strategic Expansion - The Home Depot will be the only big box retailer to offer a range of KILZ® primer products, including KILZ Original®, KILZ PVA®, KILZ 2®, KILZ 3 Premium®, KILZ Restoration®, and KILZ Mold & Mildew® [1] - This exclusive agreement allows The Home Depot to provide deeper job lot quantities both in-store and through distribution channels, catering to professional customers [2] Group 2: Customer Experience Enhancement - The Home Depot aims to simplify the shopping experience for professionals by offering industry-standard products like KILZ® primer, reducing the need for multiple stops to gather necessary supplies [3] - Significant investments have been made to enhance the shopping experience for professionals, whether in-store, online, or through delivery options [3] Group 3: Company Overview - The Home Depot is the largest home improvement retailer globally, operating 2,347 retail stores and over 780 branches across various regions, employing over 470,000 associates [4]