Core Viewpoint - Hongxin Supermarket is undergoing a listing hearing on the Hong Kong Stock Exchange, with Choyao Capital as its sole sponsor. The company operates primarily in the Jiangsu province, focusing on wholesale and retail of daily consumer goods under the "Hongxin Long" brand [1]. Group 1: Company Overview - Hongxin Supermarket is headquartered in Yangzhou and operates 51 supermarkets and 109 convenience stores in Jiangsu province as of March 11, 2025, with a significant concentration in Yangzhou [1]. - The company offers a variety of daily consumer products, including fresh food, grains, oils, and household items, catering to customer needs through 16 or 24-hour convenience store operations [1]. - Hongxin Supermarket employs standardized branding, centralized purchasing, inventory control, and unified management strategies to benefit from economies of scale and streamline operations [1]. Group 2: Market Position - According to industry reports, Hongxin Supermarket ranked second among supermarket operators in Yangzhou by sales in 2023, holding a market share of approximately 9.1% [1]. - In the Suzhong region, the company ranked fifth among supermarket operators by sales in 2023, with a market share of about 2.3% [1]. - The company is estimated to rank around 20th among supermarket operators in Jiangsu province by sales in 2023, with a market share of approximately 0.4% [1]. Group 3: Revenue Contribution - The retail business was the primary source of revenue for the company in the fiscal years 2021 and 2022, but the wholesale business caught up in the fiscal year 2023 and is expected to surpass retail in the first nine months of 2024 [2]. - Food products are the main category contributing to revenue for both wholesale and retail segments [2].
宏信超市通过港交所上市聆讯 绰耀资本为保荐人