Aurora(ACB) Prnewswire·2025-03-20 11:00Core Insights - Aurora Cannabis Inc. has discovered a novel source of genetic resistance against powdery mildew (PM2), which will enhance the protection of cannabis sativa against this pathogen [1][3] - The proprietary genetic marker technology developed will be integrated into Aurora's breeding program, aiming for commercial launch of powdery mildew resistant cultivars within the year [1][2] Industry Impact - This discovery addresses a significant challenge in the global cannabis industry, providing a sustainable solution for disease management and enhancing agricultural productivity [2][3] - The advancement in genetic research positions Aurora as a leader in the cannabis sector, differentiating it from competitors by focusing on scientific excellence and innovation [2][4] Research Collaboration - The research was led by Principal Scientist Jose Celedon in collaboration with The University of British Columbia, emphasizing the importance of breeding genetic resistance for sustainable agriculture [3][11] - The findings are documented in a peer-reviewed article, highlighting the scientific rigor behind the discovery [5][11] Business Strategy - Aurora's commitment to scientific research and innovation has resulted in improved potency and yield, ultimately reducing production costs and increasing efficiency [4] - The company aims to enhance biosecurity, reduce costs, and improve product quality through this genetic advancement, creating new market opportunities [3][9]