PubMatic's Connect Platform for Curation Delivers for Publishers: Drives 25%+ Higher eCPMs, Incremental Revenue and Diverse Demand

Core Insights - PubMatic's Connect platform is successfully driving incremental revenue and efficiency for publishers and advertisers through curated programmatic advertising deals [1][2] - The platform integrates with Activate, enhancing the supply path and unlocking new efficiencies and revenue streams [2][3] Publisher Achievements - Minute Media reported an increase in eCPMs for inventory discovered through curated auction packages, highlighting the value of curation in accessing incremental budgets [4] - Publishers using PubMatic's curation tools have experienced up to 5% daily deal revenue uplift, with some achieving over 10% [6] - A 25%+ increase in eCPMs has been observed for curated deals compared to non-curated ones [6] Advertiser Benefits - Advertisers benefit from premium inventory enhanced with valuable data sets, leading to improved targeting precision and cost efficiency [4] - Campaigns utilizing data via Connect have seen a 37% improvement in CPM compared to those applying the same data on the buy-side [4] Industry Trends - The shift towards curated programmatic deals is recognized as a future trend in efficient, privacy-first digital marketing [2] - PubMatic's Connect platform is positioned as a central player in bridging media buyers, premium publishers, and curated audiences [5] Data Insights - The platform boasts over 190 premium data partners and integrates insights from leading commerce media networks, enhancing campaign optimization [3] - There has been a 14 percentage point increase in spending from a broader range of buyers, indicating a more diverse demand landscape [6]