PRIMO BRANDS™ ANNOUNCES ARROWHEAD®, DEER PARK®, ICE MOUNTAIN®, OZARKA® and PURE LIFE®AS OFFICIAL WATER BRANDS OF MAJOR LEAGUE BASEBALL

Core Insights - Primo Brands has been named the Official Water of Major League Baseball (MLB), partnering with top players to promote healthy hydration throughout the season [1][2] - The campaign will include exclusive content, local activations, and community engagement, highlighting the connection between the brands and local communities [2][3] Company Overview - Primo Brands is a leading North American branded beverage company focused on healthy hydration, offering a diverse range of products across various channels and consumer occasions [7] - The company has a comprehensive portfolio that includes well-known brands such as Poland Spring®, Pure Life®, Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and others, distributed in over 200,000 retail outlets [8] Marketing Strategy - The integrated campaign will feature MLB superstars engaging with fans through social media and local programs, emphasizing the importance of hydration [3][4][5][6] - Each player will partner with specific brands to promote local pride and community initiatives, such as the Pure Life Project™ aimed at increasing water accessibility [3][4] Industry Context - MLB has seen significant growth in attendance and viewership, with an overall increase of 11% and a notable rise in younger fans, indicating a favorable environment for brand partnerships [10] - The league's marketing efforts and rule changes have improved the quality of play, further enhancing fan engagement and brand visibility [10]