Kroger Unveils "Elite ATE" Snack Bracket

Core Insights - Kroger is promoting its "Our Brands" snacks as ideal for college basketball watch parties, emphasizing their taste and affordability [1] - The company is offering over $600 in weekly savings through digital coupons, enhancing customer engagement during the college basketball season [2] - Kroger's Boost membership can save customers up to$1,100 annually on various services, including grocery delivery and fuel [2][3] Product Promotions - Featured snacks include DiGiorno Pizza, Tostino's Pizza Rolls, and various appetizers, with specific promotional prices available through digital coupons [6] - Kroger is encouraging customers to create snack spreads with recipes like chicken wing snack boards and hot Italian sliders [1] Company Overview - Kroger operates nearly 420,000 associates and serves over 11 million customers daily, focusing on a seamless digital shopping experience [4] - The company is committed to its purpose of feeding the human spirit and aims to create communities with zero hunger and zero waste [4]