Blackbaud(BLKB) Prnewswire·2025-03-20 14:00Core Insights - The Blackbaud Institute released its 2024 Trends in Giving Spotlight, highlighting a 1.9% year-over-year increase in overall giving, nearing the record peak set during the COVID-19 pandemic [2][3] - The report emphasizes the resilience and adaptability of fundraisers, noting that despite political uncertainties, charitable giving grew, achieving new records for mean gift amounts [3][7] Key Findings - Total overall giving levels returned near pandemic-era highs, with a 1.9% increase year-over-year, contributing to a total accumulated growth close to the record peak from the pandemic [7] - Online giving also saw a year-over-year growth of 2.2%, surpassing its pandemic-era peak and reflecting a new record level of accumulated growth [7] - Healthcare organizations led the growth in overall giving with an 11.3% increase, followed by Animal Welfare at 7.1% and Environmental causes at 5.6% [7] - 34% of all giving in 2024 occurred in the last three months of the year, consistent with trends from previous election cycles [7] - The mean individual gift reached a record of 197, remaining stable and exceeding pre-pandemic levels [7][5]