Apple reportedly losing over $1B a year on streaming service as subscriptions sit well below Netflix

Core Insights - Apple is reportedly losing over $1 billion annually on its streaming service, Apple TV+, which has seen content spending exceed $5 billion per year since its launch in 2019, although it was reduced by approximately $500 million last year [1] - Apple TV+ has not kept pace with competitors like Netflix, Disney+, and Amazon Prime Video in subscriber numbers, with estimates suggesting it reached 40.4 million subscribers by the end of 2024 [2][3] Company Performance - Apple TV+ productions have received over 2,500 nominations and 538 awards, indicating a strong critical reception despite subscriber challenges [3][5] - The service is priced at $9.99 per month in the US when purchased separately, and is also included in bundles with other Apple services under the Apple One program [6] Industry Context - The streaming industry is becoming increasingly competitive, with media companies offering bundled services at discounted rates to attract cost-sensitive consumers [4]