Google says a scam network made thousands of fake businesses on Google Maps to collect and sell user data

Core Viewpoint - Google is taking legal action against a Maryland man for creating fake business listings on Google Maps and selling personal information of users who interacted with those listings [1][8]. Group 1: Legal Action and Allegations - The lawsuit alleges that Yaniv Asayag, along with up to 20 co-conspirators, engaged in fraudulent activities by creating and modifying business listings on Google Maps and Google Search [1][2]. - Google claims that the group lured consumers to fake business pages, which were enhanced with fake reviews, and collected personal information from those who contacted the fake businesses [3][5]. Group 2: Nature of the Scam - The fraudulent activity is described as a "lead generation" scam, which can be legitimate when based on real data, but in this case involved deceptive practices [4][8]. - The lawsuit highlights that the scammers sold users' personal information to legitimate businesses known for predatory behavior, such as overcharging or extortion [6]. Group 3: Google's Response and Tools - Google General Counsel Halimah DeLaine Prado emphasized that the company does not tolerate fake business listings and employs various tools to protect businesses and users [2]. - The ongoing litigation is part of Google's broader efforts to combat impersonation schemes [2].