Ryder(US:R) Newsfile·2025-03-24 10:00Core Viewpoint - American Aires Inc. is leveraging its appearance on the award-winning reality show "Military Makeover with Montel" to enhance brand visibility and promote its EMF radiation protection products, targeting military families and veterans [2][4][5]. Company Overview - American Aires Inc. is a Canadian-based nanotechnology company focused on protecting against electromagnetic field (EMF) radiation and promoting human health through innovative products [8]. - The company offers proprietary silicon-based resonator products designed to mitigate the harmful effects of EMF radiation from devices like cellphones and Wi-Fi, including high-speed 5G networks [8]. Marketing and Promotion - The segment featuring Aires aired on Lifetime and the American Forces Network, with a potential household reach of 63 million [2][4]. - The episode will also be available for streaming on multiple platforms, including the show's website and social media channels, to maximize exposure [3][5]. - The collaboration with "Military Makeover" aligns with Aires' strategy to connect with a broader consumer base beyond sports-related partnerships [5]. Strategic Initiatives - The company has established an exclusive discount program for current and former U.S. military members, reinforcing its commitment to supporting military families [5]. - Aires is promoting its Aires Certified Spaces™ (ACS) standard, which implements EMF modulation solutions to create authorized EMF-friendly environments [5][8].