Core Insights - MGA Entertainment is launching a Spring-themed toy collection ideal for Easter gifting, featuring products that emphasize creativity, DIY elements, and collectability [1][2][3] Product Offerings - The Yummiland x PEEPS® Lip Gloss Dolls are designed with DIY lip gloss kits and come in two variants, Maddie Mallows and Goldie Mallows, featuring marshmallow-scented gloss [3] - The Miniverse Make It Mini Spring collection includes capsules with mini surprises like Deviled Eggs and ultra-rare Potted Daffodils, promoting hands-on fun and collectability [3][6] - L.O.L. Surprise! Pastel Party Tots are pastel-colored dolls packaged in round capsules, serving as an alternative to traditional Easter egg hunts [3][8] - The Little Tikes Creative Chefs Easter Basket Kit allows children to mold their own (inedible) chocolate bunnies and marshmallow chicks, combining creative play with learning [3] - The BABY born® Surprise Mini Babies Series 9 features collectible mini baby dolls with accompanying accessories, encouraging imaginative play [3] Retail Availability - The new Spring collections are available at major retailers such as Target, Walmart, and Amazon, as well as on the MGA Shop [4]
MGA Entertainment Hops into Spring with a Sweet New Lineup of Seasonal Toys in Time for Spring and Easter Gifting
Globenewswire·2025-03-24 11:08