Core Insights - Xcel Brands is launching a new pet brand, "Trust-Respect-Love by Cesar Millan," in partnership with Cesar Millan, aimed at redefining the pet industry through high-quality, purpose-driven products [1][6] - The brand will focus on enhancing the bond between pets and their owners, emphasizing the core values of trust, respect, and love [2][4] - The collaboration combines Cesar Millan's expertise in canine psychology with Xcel Brands' strengths in brand building and social commerce, aiming to deliver innovative and educational products to pet owners globally [3][4] Company Overview - Xcel Brands, Inc. is a media and consumer products company engaged in designing, licensing, marketing, and selling various consumer products, including apparel and home goods [7] - The company has generated over $5 billion in retail sales through livestreaming and digital channels, with a social media presence of over 27 million followers [7] - Xcel Brands aims to pioneer modern consumer product sales strategies, utilizing interactive television, digital live-stream shopping, and e-commerce [7] Industry Context - The new brand will serve as an educational platform, providing expert guidance alongside premium pet products, strategically positioned to set new trends in the expanding pet industry [6] - The brand will be showcased at the Global Pet Expo, a key event in the pet industry, indicating its commitment to engaging with the pet owner community [6]
Cesar Millan Partners with Xcel Brands to Launch Next-Level Pet Brand