Core Insights - California Bank & Trust (CB&T) is expanding its presence in the Coachella Valley through the acquisition of FirstBank's California banking operations, integrating four newly converted branches to enhance its service offerings [1][4] - The Grand Opening Celebration is scheduled for March 24, 2025, at the Palm Desert branch, inviting community members to participate in networking and festivities [3][6] - CB&T emphasizes a seamless transition for clients and employees, maintaining high customer service standards and retaining familiar staff in the newly converted branches [4][6] Company Commitment - CB&T is deepening its investment in the Coachella Valley by engaging in community partnerships and supporting local events such as the Coachella Valley Firebirds and Fashion Week El Paseo [5][6] - The bank aims to build meaningful relationships within the community, recognizing that the strength of a community lies in its people and businesses [6] Company Background - CB&T has been serving California families and businesses for over 70 years, providing personalized banking solutions with local decision-making [8] - The bank has received multiple accolades, including being voted "Best Bank" by San Diego Union-Tribune readers for 14 consecutive years and recognized for excellence in Middle-Market and Small Business banking [9]
CALIFORNIA BANK & TRUST EXPANDS PRESENCE IN THE COACHELLA VALLEY FOLLOWING ACQUISITION OF FIRSTBANK'S CALIFORNIA OPERATIONS