Why Novo Nordisk Stock Dropped on Monday, but Eli Lilly and Him & Hers Health Popped

Core Viewpoint - A price war in the GLP-1 weight loss drug market is intensifying globally, with Novo Nordisk's stock declining due to its price cuts and licensing of a new drug from China, while competitors like Eli Lilly and Hims & Hers Health are experiencing stock gains [1][2][9]. Group 1: Novo Nordisk's Price Strategy - Novo Nordisk is expanding its Wegovy GLP-1 weight loss drug program to sell at a discounted price of $499 per month, down from$650, representing a 23% price reduction [3][4]. - Investors are concerned that Novo Nordisk may be losing market share and may need to further reduce prices to compete with Eli Lilly, which has priced its Zepbound GLP-1 drug at $349 for direct purchases [4][5]. Group 2: Competitors' Market Position - Eli Lilly's stock rose by 2.7$200 million and potential future payments of $1.8 billion [8]. - UBT251 is described as a triple agonist targeting GLP-1, GIP, and glucagon receptors, which may enhance treatment efficacy compared to existing drugs [8].